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CGI / 3D Product Production Brief

Confidential Project Intake Document

1. Project Overview

Is this project part of a larger campaign?
Yes
No

2. Objective & KPI

What is the primary objective of this CGI production?

How will success be measured?

(Engagement, CTR, Sales, PR reach, Internal use, etc.)

3. Deliverables Scope

Type of content required:
Video duration required:
5s - 15s
15s - 30s
60s
Other
Number of versions / cuts needed: (Aspect ratios required)

4. Product Assets & Technical Files

Do you have the following available?

Note: Availability of technical files significantly impacts timeline and budget.

5. Creative Direction

Desired visual direction:
Is there an existing visual system we must align with?
Yes
No

6. Environment & Narrative

Where will the product be placed?
Is there a script or storyline?

7. Timeline

Is there flexibility in timeline?
Yes
No

8. Content Volume & Scope

Are all videos for the same product?
Yes
No
Will the visual direction remain consistent across all videos?
Yes
No
Does each video require a fully independent concept and storyline, or will they be adaptations of a primary master version?
Independent concept for each video
Adaptations of a master version

9. Budget Range

(Providing a range helps optimize scope and creative ambition.)

rown Lounge Chair

Got a project in mind?

Let’s turn your ideas into impact.

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