CGI / 3D Product Production Brief

Confidential Project Intake Document

1. Project Overview

Brand Name:

Product Name:

Campaign Name (if applicable):

Primary Contact:

Is this project part of a larger campaign?

Yes

No

If yes, please describe the campaign theme and positioning:

2. Objective & KPI

What is the primary objective of this CGI production?

How will success be measured?

(Engagement, CTR, Sales, PR reach, Internal use, etc.)

3. Deliverables Scope

Video duration required:

5s - 15s

15s - 30s

60s

Other

4. Product Assets & Technical Files

Note: Availability of technical files significantly impacts timeline and budget.

5. Creative Direction

Is there an existing visual system we must align with?

Yes

No

Reference links / moodboards:

6. Environment & Narrative

Is there a script or storyline?

Provided

To be developed

7. Timeline

Project start date:

Hard launch date:

Is there flexibility in timeline?

Yes

No

8. Content Volume & Scope

Please specify the total number of videos or content pieces required for this project:

Are all videos for the same product?

Yes

No

If multiple products are involved, please specify the total number of products:

Will the visual direction remain consistent across all videos?

Yes

No

Does each video require a fully independent concept and storyline, or will they be adaptations of a primary master version?

Independent concept for each video

Adaptations of a master version

9. Budget Range

Estimated budget range allocated for CGI production:

(Providing a range helps optimize scope and creative ambition.)

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